Lesaoana
Makotoko
Creative Director
Writer
Bio
Globally recognised, award-winning Creative Director
and writer.
Lesaoana Makotoko is an international award-winning Creative Director, writer and technologist. Successfully bringing big ideas to life using digital tools and platforms for iconic brands. Recognised as a talented published writer and filmmaker. Lesaoana Makotoko is the recipient of the Fak’Ugesi African Digital Innovation Award for his groundbreaking work with South African Libraries and Museums during the Covid-19 Pandemic.
SPOTIFY-But make
it Mzansi
SA music is exploding and the audience at home is as nuanced as the music representing them. We captured truly SA listening moments to show the joy of listening on Spotify Premium.
Spotify Premium
Copy
2023
Digital - lllustration - Animation
Reflections
on legacy
SA Artists at different points in their legacy journey come together for an insightful and alluring film series to celebrate the 10th anniversary of the CPT Art Fair.
Investec CPT
Art Fair
Creative Direction & Copy
2023
Film - Digital - OOH - Direct
10 years.
10 Artists.
Investec CPT
Art Fair
Creative Direction & Copy
2023
Film - Digital
It’s not JUST a game
Few know just how extraordinary women's golf is. It’s not to be taken lightly nor underestimated. It’s not just a game.
SA Womens Open
Creative Direction & Copy
2023
Film - Digital - OOH
Displaying the superior standard of the tournament through its exceptional players.
Anti-advertising advertising campaign
We created a range of fake luxury products to get unknowing celebrity influencers to start a conversation about financial health and literacy for Nedbank.
Nedbank
Creative Direction,
Copy & Concept
2023
Digital - Direct
VIRTUAL
STREET
ART
GALLERY
First virtual street art gallery in the world to be completely housed on Google Maps, creating a colourful and unexpected Nissan test-drive.
Nissan Micra
Concept, Copy & Dev
2023
Digital
Make
Them
Stop.
Using academically-backed insect data to scare consumers straight so they can do something about what’s bugging them in their homes.
DOOM Insecticide
Concept & Copy
2023
Digital - OOH - Web Dev
MTN DIGITAL MAKEOVER
The makeover goes digital with this campaign I created to show the plethora of amazing digital services and tools MTN has available for customers.
MTN
Concept and copy
2023
Digital
2023
The Sterring - Award winning Jeyes Fluid Campaign
Breaking Ballet
I was part of the team that conceptualised the Breaking Ballet campaign. A series of bite-sized ballet films based on the big headlines and social media trends of the moment.
Joburg Ballet
Concept & Copy
2023
Digital - Direct - BTL
The Sterring
The action hero of the 80's is a SA pop-cultural trope. We turned a well-known disinfectant in SA into the action hero we all need but maybe don’t deserve, to win the battle against germs.
Jeyes Fluid
Concept & Copy
2023
OOH - Radio
Work with Me
Email:
llmakotoko@gmail.com
Address:
Corlett Drive, Illovo
Johannesburg 2961
